Social Responsibility

Feeding Covid Affected

, Feeding Covid Affected
The second wave of the CoronaVirus pandemic hit us harder than imagined. Delhi was not prepared and was burning with lack of medical supplies, healthcare professionals, hospital beds, medicines and vaccines. People were crying for help for their loved ones as there was not even Oxygen available to breathe! Every second house was affected with the virus and was facing difficulty in recovering as the mutated virus was stronger and deadlier. As the announced lockdown kept on extending, the entire team at Nitya Bajaj joined hands once again and this time along with donating facemasks, we came together to feed the affected with home cooked meals so that they could heal faster.
Each meal was prepared in a sanitised home kitchen, personally packaged by the designer and Team Nitya Bajaj. The meals packed in disposable kits came with small Get Well Soon cards written by the designer’s beautiful children and were distributed by Nitya Bajaj vaccinated staff members who were supervised by the designer for door-to-door contactless delivery free of charge. The meals were especially curated keeping the covid patient’s recovery diet plan and body requirements. The brand is also associated with, an online application with a public initiative connecting people in need for food providers and Sparsh Charity, a non profit organisation feeding the needy with their charity meal drives. Immense gratitude to our team who volunteered selflessly for this initiative. A special thanks to ace fashion writer and consultant Varun Rana, founder, VarunKaKhana and The Voice of Fashion, a fashion digital platform that helped us amplify and heal many covid affected with our home-cooked meals!