Talking about the importance of social media, our designer, Nitya Birla shares a virtual exchange with eminent designers and the board of Amity University, Noida, India. Invited to share her journey with the students and the panel, the designer talked about brand visibility on different social media platforms and how it has helped label Nitya Bajaj grow. The panel expressed that how the relationship between fashion and social media is today stronger than before, and how it has helped brands amplify their reach during this pandemic. Sharing this exclusive rendezvous with designer’s like Samant Chouhan and homegrown label Doodlage, Nitya Bajaj Birla shared the importance of these easy and effective social media platforms that help to trigger sales and reach a wider audience. The discussion was open to the students of Amity University who asked their questions and witnessed a beautiful virtual exchange of ideas and experiences.
