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INCEPTION

NITYABAJAJ is an Indian label specialising in luxury womenswear.

The brand focuses on timeless clothing for experimental, spirited women of today.

Born in 2012, NITYA BAJAJ explores contemporary womenswear in a new dimension with artisanal craftsmanship.

Enthused with creativity, Nitya, a NIFT graduate acquired experience from designers Ankur and Priyanka Modi and fashion house Orient Craft. She was one of the finalists at Let’s Design1 by Cotton Council International and The Debut by Wills. She was awarded a special mention at Swarovski Jewellery Design contest in 2012 after which the label associated at the EPCH jewellery expo. 

Making the runway debut at Lakme Fashion Week 2012, the label was encouraged to collaborate exclusively with Kingfisher Calendar Hunt following multiple fashion week participations, private shows, jewellery collaborations, preview tours and brand associations. Jabong Online Fashion week, 2015 lay a stepping stone for E-Commerce for the label.

There was no looking back for Nitya and during her swift journey she dazzled an illustrious list of Indian actors like Sonam Kapoor, Jacqueline Fernandez, Kajol and Nysa Devgan, Kalki Koechlin, Neha Dhupia, Kriti Kharbanda, Ahaana Kumra, Gauhar Khan, Khushi Kapoor and Parineeti Chopra to name a few.
Ace fashion Journals also encouraged and shared their love and support for the brand.
Every handcrafted piece by Nitya Bajaj is a fine expression of sophistication. The label takes pride in its craftsmanship, detailing and its signature embellishments, carefully balanced to make a distinct statement that whispers elegance.

Each year, the brand presents two collections; one being a festive occassionwear enthused with its signature sequin and crystal hand work and the other being the summer line with a statement print in prêt and contemporary fusionwear. Today the brand is housed at multi brand boutiques in India, Indonesia, London and Dubai.
The brand synonymous with ethereal luxury celebrates womanhood!

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