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NITYA BAJAJ in conversion with 92.7 BIGFM

RJ Simran Kaur Sethi from 92.7 BigFM in an exclusive conversation with our designer Nitya Birla, on the Pandemic and its effect on Fashion.
In this fun conversation, our designer shares how the Pandemic will lead to fashion purchases, how people would like to hold on to pieces for longer as a significant sentiment towards local crafts and craftsmanship is foreseen. The designer also shares how the brand dealt with the pandemic and its various proud collaborations.
Ending it with a message of positivity, her virtual interview with Big FM was a treat for the listeners.

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