Social Responsibility

Fighting Coronavirus with sustainability

Encouraging our policy of limited wastage at label NityaBajaj, Our designer makes the social distancing and working from home productive in these hard times as we struggle to fight the deadly Covid-19.

Using excess fabric and scraps from our Spring Summer 2020 collection named Daisy, the designer crafts mouth masks from our signature Daisy print that rules SS20 collection, thereby promoting Zero waste policy.

Beautifully quilted, lined with Silk and handcrafted with lacework and soft, skin-friendly elastic bands, the masks are beautiful looking, washable and re-usable.

 

Understanding the paucity of availability in these hard times, the designer took this initiative to another level by deciding not to sell but donate these!

TeamNityaBajaj distributed these pretty looking masks to children on the streets, staff members, workers around the workshop and people who were unable to afford one. 

On an overwhelmingly positive response on social media, the designer along with the support of her hardworking team managed to dispatch 873 masks for adults and kids on day one, followed by 522 masks on day two.

The workmanship and making charges along with the shipping of each was borne by Nitya Bajaj!

Hereby #fightingcoronavirustogether as we hope to see sunshine soon with #DaisybyNityaBajaj

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